Ryder Cup Guerrilla Marketing

Paddy Power drew fire from organisers with the errection of a massive “HOLLYWOOD” style sign in a field overlooking the event.
Celtic Manor owner described Paddy Power as scum following the “guerrilla marketing” stunt outside the boundaries of Celtic Manor as the Ryder Cup got underway on Monday. Following the court case Paddy Power has been given 3 days to disassemble the sign at Celtic Manor and leave the Ryder Cup to carry on un-Paddied!

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